Google, every mention

SEO Advice from SurveyMonkey Director of SEO and Growth, Eli Schwartz · Y Combinator Sep 27, 2018 · 68 mentions

• ▶ 0:41 Eli Schwartz Brand CPCs on AdWords have gone up.
• ▶ 0:58 Eli Schwartz They're, they're maximizing their paid budgets on, on Google.
• ▶ 3:00 Eli Schwartz And my favorite search tool is, is Google Search Console because it, it's from Google.
• ▶ 4:50 Eli Schwartz If Google drops their bot anywhere within the site, it will crawl through the whole site.
• ▶ 6:34 Eli Schwartz If they don't end up clicking, you still have achieved that, that level of cross-linking that Google can discover it.
• ▶ 7:12 Eli Schwartz That's an absolute no-no, according to Google. 7 times in the scene
• ▶ 8:45 Eli Schwartz Uh, Google announced today that Google home understands Spanish.
• ▶ 9:32 Eli Schwartz So YouTube's different, because Google's not great at really understanding what the video's about. 3 times in the scene
• ▶ 10:21 Eli Schwartz So all of that goes into what Google's going to rank the app on Google Play.
• ▶ 11:34 Eli Schwartz So Google, as much as they say they're really good at understanding and ranking JavaScript, 4 times in the scene
• ▶ 13:53 Eli Schwartz You don't really need to rank on unclogged drains anymore, because Google is very local. 3 times in the scene
• ▶ 15:43 Eli Schwartz Now, before you start, what you can do is you can go to the Google keyword tool. 3 times in the scene
• ▶ 18:16 Eli Schwartz But there is an SEO aspect to that, and that is, people, like, Google Images is one of the largest, if you want to think about it as a separate search engine, it's one of the largest search engines after Google. 3 times in the scene
• ▶ 20:31 Eli Schwartz But for now, I don't know that Google is really looking into the quality of the image, and they're not yet, I don't think, they're at a place where they're understanding what the image is and then choosing to rank it. 6 times in the scene
• ▶ 28:33 Eli Schwartz So there's a lot of talk about mobile first and Google moving to mobile first.
• ▶ 34:09 Eli Schwartz Google actually hides URLs in search to begin with, and you can't, you know, they test it. 9 times in the scene
• ▶ 34:09 Eli Schwartz Google actually hides URLs in search to begin with, and you can't, you know, they test it.
• ▶ 39:04 Eli Schwartz So, unless Korea is a specific target for you, or China is a specific target, Google's all you're gonna need. 5 times in the scene
• ▶ 42:05 Eli Schwartz And they're basing that on other things they've seen, things they've read, things that Google has talked about. 4 times in the scene
• ▶ 44:00 Eli Schwartz And it was the day Google rolled out the Google Panda update. 4 times in the scene
• ▶ 44:00 Eli Schwartz And it was the day Google rolled out the Google Panda update.
• ▶ 47:56 Eli Schwartz Google could change their mind, or users could change their minds, and like, that is the wrong way of, uh, of aligning your, your SEO efforts. 4 times in the scene
• ▶ 50:20 Eli Schwartz But the way I learned this was I was working for a company that would, and I was managing affiliates, and at the time, and it might still be true, the most expensive AdSense keyword and AdWords keywords was mesothelioma, the lung cancer…
• ▶ 50:20 Eli Schwartz But the way I learned this was I was working for a company that would, and I was managing affiliates, and at the time, and it might still be true, the most expensive AdSense keyword and AdWords keywords was mesothelioma, the lung cancer… 2 times in the scene