Google, every mention

19 scenes (said by Gustaf Alströmer), the whole family · ← back to Google

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Verbatim, from the transcripts: the passages where Google comes up

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▶ 9:04 Gustaf Alströmer And you can use Google spreadsheets or something like that to make this list. 2 times in the scene
▶ 20:43 Gustaf Alströmer There are, of course, other ways that you can grow as a startup, but the truth that I've learned is that even if you end up with, say, like Airbnb, where the sources of growth is word of mouth, Google search, referrals, 6 times in the scene

▶ 3:01 Gustaf Alströmer Most founders would spend their time in front of their computers trying to find scalable growth channels like Google Ads.
▶ 13:50 Gustaf Alströmer Even though it might appear basics to you, for example, like Excel or Google Spreadsheets is actually competitors to many, many, many, many hundreds of startups. 3 times in the scene

▶ 8:15 Gustaf Alströmer It doesn't really start with like, I launched my website, and I put up Google Ads, or I launched my website, and somehow it's being discovered.
▶ 14:52 Gustaf Alströmer Well, you can just Google the best products and best companies in the world.
▶ 21:57 Gustaf Alströmer We tend to go to Google to learn about rare things that we don't do very often. 4 times in the scene
▶ 29:17 Gustaf Alströmer Um, many of the advertising tools like Google and Facebook have a very clear system for how they calculate this. 2 times in the scene
▶ 31:40 Gustaf Alströmer This is what Google see. 10 times in the scene
▶ 33:51 Gustaf Alströmer The best way to do that is to go to Google and type in A-B testing calculator. 2 times in the scene

▶ 17:20 Gustaf Alströmer Um, some basic Google Analytics or basic
▶ 17:36 Gustaf Alströmer Like, like, like there's a, like, for example, if you come in through Google brand or, like, for example, if you come in through Google, you're gonna have to determine is that someone who know about your product before, not knowing about… 3 times in the scene
▶ 28:00 Gustaf Alströmer Versus like, if you were optimizing the landing page for, for Google conversion, well, that's going to be a lot of people that want to do exactly what you offer.
▶ 46:43 Gustaf Alströmer It was Google, people Googling for things that relate to Airbnb, or that relate to staying in homes or, or apartments, and we just bought those keywords, um, and, um, that helped us drive growth.
▶ 50:22 Gustaf Alströmer Like there, the stack was basically mobile phones, iOS and Android, desktop, Chrome, um, Facebook,
▶ 50:29 Gustaf Alströmer Um, Google. 3 times in the scene
▶ 52:54 Gustaf Alströmer Google apps and sort of like using the social proof of your coworkers using products.

▶ 4:45 Gustaf Alströmer So you have Facebook platform, you have the mobile platform, you have Google, SEO, there's a bunch of larger platforms that makes people actually care about investing in them.
▶ 16:05 Gustaf Alströmer I would say, um, a lot of those platforms that you are doing growth on, Google, Facebook, um, they are turning, kind of, the opportunity of doing free growth there is getting smaller, and the opportunity of doing paid growth better is…

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