Basis One
5 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Jun 26, 2019 by Dan Hockenmaier · said 2 times in 1 episodes since 2019 · across every show →
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brought up most by Gustaf Alströmer (1), Craig Cannon (1)
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Everything said about Basis One, oldest first
Jun 26, 2019
Jun 26, 2019 negative
Hockenmaier: Startups should keep growth in-house to preserve rich customer feedback
“For almost all things related to growth, paid marketing not only do you want to build that muscle yourself, but it's like the front line. You're dealing with your customers and the feedback is so rich that if that person is not sitting next to somebody else on…”
Jun 26, 2019 positive
Hockenmaier: Startups should adopt third-party experimentation tools rather than building internally
“I think increasingly the third party tools to do this The full stack tools are pretty good, actually. And so even for quite talented teams, the answer is usually not to build it yourself right away. You know, I'd love to hear if you have a rule of thumb on thi…”
Jun 26, 2019 positive
Hockenmaier: High-effect experimentation yields faster learnings than pure testing velocity
“I also think, like, one of the mistakes that companies make a lot is this idea that speed of testing or velocity of testing is the most important thing. It is important to move fast because it is quite hard to have good hypotheses about what's going to work. L…”