Basis One
fund on 2 shows · 5 statements across 1 episodes · said 4 times in 2 episodes since 2019
the Y Combinator Startup Podcast 2 
Lenny's Podcast 2
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the Y Combinator Startup Podcast 2Lenny's Podcast 2
2022 2 mentions in 1 episode
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5 statements about Basis One, every show
Hockenmaier: 90% of growth advising is talking founders out of ideas
“Nine times out of 10, we are talking them out of doing things that they want to do.”
Hockenmaier: Scaling to $100M revenue typically requires one dominant channel
“To get to a hundred million in revenue, typically, 70, 80% of all new customer acquisition is coming from one channel.”
Hockenmaier: High-effect experimentation yields faster learnings than pure testing velocity
“I also think, like, one of the mistakes that companies make a lot is this idea that speed of testing or velocity of testing is the most important thing. It is important to move fast because it is quite hard to have good hypotheses about what's going to work. L…”
Hockenmaier: Startups should adopt third-party experimentation tools rather than building internally
“I think increasingly the third party tools to do this The full stack tools are pretty good, actually. And so even for quite talented teams, the answer is usually not to build it yourself right away. You know, I'd love to hear if you have a rule of thumb on thi…”
Hockenmaier: Startups should keep growth in-house to preserve rich customer feedback
“For almost all things related to growth, paid marketing not only do you want to build that muscle yourself, but it's like the front line. You're dealing with your customers and the feedback is so rich that if that person is not sitting next to somebody else on…”