Aaron Epstein
26 statements across 9 episodes · 8 bullish · 4 bearish · 1 people on the record · first statement Dec 15, 2022 by Aaron Epstein · said 1 times in 1 episodes since 2024 · across every show →
On the record as a speaker too: Aaron Epstein's record, appearances and statements → this page counts the times other people say the name.
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2024 1 mention in 1 episode
Everything said about Aaron Epstein, oldest first
Dec 15, 2022
Epstein: Startups should only discount for feedback, logos, lock-in, or renewals
“There's a third option too, which is you could give a lower price in exchange for one of four key things. One, you could give a lower price in exchange for your first user. If you're just looking for initial feedback and getting somebody on the platform, total…”
Dec 15, 2022 positive
Dec 15, 2022
Epstein: The ideal price is when customers complain but still pay
“Another way to find your value is to keep incrementally raising prices until you get pushback from users. And when you keep incrementally raising your prices, you will ultimately find the ideal price, which is when customers complain, but they still pay.”
Dec 15, 2022
Dec 15, 2022 positive
Dec 15, 2022 positive
Epstein: Netflix relies on price increases as the easiest revenue growth lever
“And now Netflix has two hundred and twenty one million paid subscribers, and they've been able to figure out how to raise prices because that is the easiest way for them to grow revenue rather than continuing to try to scale subscriber growth at the same rate.”
Dec 15, 2022 positive
Epstein: Startups should use pricing as a tool to learn customer demand
“It's important to think of pricing as a tool to help you learn faster. It can help teach you who wants your product. How much they want it? How much value your product provides to your users? And which channels you can afford to use to acquire your customers?”
Dec 15, 2022
Epstein: Immediate customer price acceptance indicates a product is underpriced
“On the other side, if you were to actually charge a lower price and they say, yeah, that sounds great, and accept immediately, Well, that probably means that you're pricing too low and you're leaving a lot of money on the table.”
Dec 23, 2022 neutral
Epstein: Landing page headlines must sequentially tell the complete product story
“When you're designing your page, The headlines are the things that are really going to stand out to people. So we hit this, we read this headline, we read the sub headline because it's up at the top, and then we spent a lot of time here just because we were tr…”
Dec 23, 2022 neutral
Epstein: Page animations distract users if applied to non-primary elements
“Anytime you have animations and you have things that are moving on the page, that always draws the viewer's eye. And so it's a good idea to use that when you're trying to highlight something that you want to make sure that somebody pays attention to first. But…”
Jul 12, 2024 neutral
Sep 12, 2024 negative
Sep 12, 2024 positive
Sep 12, 2024 positive
Epstein: Creative Market recruited launch sellers via templated 'exclusive' emails
“So what's interesting about this email is this is entirely a templated email, except for the person's first name and the special URL that they need to come and sign up early. But I use a lot of tricks throughout in order to make it feel very special and person…”
Sep 12, 2024
Epstein: Cold Email Conversion Rates Inevitably Decline at Scale
“But one thing that's important to note is that conversion rates will decrease as you scale. So if you're starting out in the early days and you're writing these emails manually and you're not getting good conversion rates, then that's something you should fix …”
Sep 12, 2024
Sep 12, 2024
Epstein: Founders Must Write Cold Emails Manually Before Automating
“And you should plan to start this writing these emails manually and personalized, doing it yourself, not starting with automation. You have to do it manually first so that you can learn and figure out what works so that you can then start to scale the process …”
Sep 12, 2024 positive
Epstein: Cold emails perform far better from founders than from sales reps
“You, the founder, should be sending these. People are going to take them way more seriously when it comes from the founders or the CEO Much more so than if it comes from some account executive or some intern or some other automated process that you set up here…”
Sep 12, 2024 positive
Epstein: Targeting uncommon commonalities maximizes cold outreach conversion
“You want to try to find the uncommon commonalities with the people that you're reaching out to. Now, uncommon commonalities are things that you have uniquely in common with somebody else. Things that are not obvious to have in common with other people... You h…”
Oct 1, 2024 negative
Epstein: Text-heavy code screenshots compete visually with landing page copy
“I think one of the tricky things is it seems like part of the product here is code and logs, which have a lot of text in them. And when you try to show that in screenshots, it competes with the actual text that you're trying to communicate what's happening.”
Oct 1, 2024
Epstein: The best landing page headlines come directly from user descriptions
“I think a great way to figure out what should be your headline is to just ask your users, like, how would you describe our product? Because chances are the way your users think about your product and would describe it is the way that other users potentially wo…”
Feb 27, 2025 neutral
Epstein: In voice AI applications, latency itself is the interface
“That's a great point because the latency is the interface in some ways in that how fast it responds to you, the longer it takes, the less it feels like a natural conversation and the more it feels like you're talking to a robot. The whole point is to make it s…”
Jul 25, 2025 negative
Nov 20, 2025
Epstein: Visitors Evaluate Identity, Relevance, Functionality, and Credibility
“A lot of times when people hit a site, you know, they're asking themselves the question, what is this? Is it for me? Does it work? Is it credible? And I have to work pretty hard to figure out the answers to those questions.”
Nov 20, 2025
Epstein: Assume Visitors Skip Subheadlines Unless Headlines Intrigue Them
“What most people do is they come down and they're going to read the headlines. They're going to say, okay, what our customers say, compliance, investors, choose your plan. Like you got to be explicit and assume people are not going to read the subheadline. The…”
Mar 6, 2026 negative
Epstein: Generic AI website designs undermine startup product credibility
“And for any, anybody else in the audience, like, you lose a little bit of credibility, I think, you know, when your customers are viewing your product and they're saying like,
Eh, this looks like a bunch of other things I've seen.
They probably just use AI to …”