Rare Rabbit

“They have their own life. They can do what they want. There is no ready seat at all. They'll never get that readily.”

“Rigidity for me is that I'm the only, we are the only brand which has no logo on the chest.”

“So we play our playlist music for all 660 stores from our office.”

“They have to create an ecosystem. They cannot have five rows of chocolate and ice cream in coffee shops. It's an ecosystem which I've learned, and it's a very hard business they are also cracking. So how do, if I started… They trusted Rare Rabbit, they give a …”

“We are the only brand in the country. We don't do road shows. We don't show our collection and take bookings from the entire trade of 700 people who we, 700 points we sell today. We don't show our collection and take orders from them. We just send what we thin…”

“So in our store, you will get fragrance in all 120 stores the same.”

“Store. Store. Because country dynamics Roads are getting built. Malls are getting up. What great builders are building today in terms of malls. It's crazy.”

“And when I started the brand, I just put in a line. And, ah, I went, I created that line. I invested money in that. Nothing. One and a half crore. 25,000 pieces. Just made it.”

“We are a clothing manufacturing country. We're not a fashion business country. We don't create fashion. We don't buy, design, sell fashion, other than the designers that we have who are doing, I think the best in the world also.”

“One sovereign fund, Southeast Asian country, their India CEO or something like that was there. He comes up to me and he says, Why don't you reduce your allocation to rare rabbit? So we can do more.”

“And we are the largest online in the country, not metaphorically, but in genuine terms.”

“Not more than two and a half, three months.”

“So we were investing, or we're in the process of investing in Rare Rabbit, and when we started researching the company a bit more, it just didn't make sense. It was stupidly incredible, like Indian, homegrown, Western cloth manufacturer, a company built in the…”

“My office is white because I paint it three times a year. He will walk. He will walk in the office. Staircase will be white. Because I have to see colors, and I, people have to understand colors in my office, and people have to believe in colors in my office. …”