Rare Rabbit standardizes identical signature fragrance across all 120 stores
Manish Poddar · WTF Ep# 16 | What character "flaws" make the best entrepreneurs? Nikhil ft.Ritesh, Ghazal and Manish · Nikhil Kamath · Mar 6, 2024 · at 2:30:55
Manish Poddar, founder of fashion brand Rare Rabbit, explains his rigid retail operational standards to Nikhil Kamath, Ghazal Alagh, and Ritesh Agarwal.
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“So in our store, you will get fragrance in all 120 stores the same.”
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More from Manish Poddar
Poddar: Zara never inspected his factory during 12-year partnership
“Zara never inspected my factory for 12 years. They never even visited where I am.”
Poddar: Paying influencers or celebrities never works for new fashion brands
“For someone young, starting a brand, paying an influencer, actor. Never. No? No. Why is that? For me, you'll think differently because it's a women category. On influencer, I think differently. Even influencer in fashion, I would think differently. Yeah, but I…”
Rare Rabbit claims to be India's only apparel brand skipping trade bookings
“We are the only brand in the country. We don't do road shows. We don't show our collection and take bookings from the entire trade of 700 people who we, 700 points we sell today. We don't show our collection and take orders from them. We just send what we thin…”
Poddar: Rare Rabbit founder was Zara Man's sole designer and manufacturer for 12 years
“In those days, I worked for 12 years exclusively for them. I designed collections for them. I was the only men's manufacturer for them, for Zara man.”
Poddar: Smart casual fashion did not exist in Indian retail
“I had a choice of doing jeans wear or formal brand. This is the only two fashion Concept existing in India. There's nothing called smartware. And which exists in Europe. It doesn't exist in in the rest of the world. There is no, so there's genes There's busine…”
Poddar: India is a clothing manufacturing country, not a fashion creator
“We are a clothing manufacturing country. We're not a fashion business country. We don't create fashion. We don't buy, design, sell fashion, other than the designers that we have who are doing, I think the best in the world also.”