Winter: Launch proofs of concept within days and track leading indicators
Tom Winter · He Called It a Leap of Faith Metric and It Closed Deals Faster · Nov 29, 2022 · at 28:00
Tom Winter, Chief Growth Officer at SEO Wind, shares frameworks for rapid prototyping and hypothesis validation in SaaS marketing.
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“If you do a POC that you can launch within a couple of days, and then set up goals that will show you that you're closer to your goal, but they're not the actual goals that you're looking for, because these will take a lot of time to actually understand.”
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