Schillebeeckx: Maximizing positive 'handprints' beats reducing negative footprints for corporate sustainability
Simon Schillebeeckx · 3 White Male Co-Founders Noticed a Pattern and Changed It · Jan 18, 2023 · at 5:17
Simon Schillebeeckx, co-founder and Chief Strategy Officer of Handprint, explains Handprint's core philosophy contrasting positive environmental handprints with traditional carbon footprint reduction.
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“Our overarching thesis is that the environmental responsibility of an organization should not be limited to simply reducing its negative impact. There's a much more aspirational goal to be found in working with companies to create a positive impact in the world. That appeals more to employees. It appeals more to customers, and it has A much better alignment actually with the capitalist system where the goal of profit seeking organizations is to maximize profit. And that aligns much more with creating a very sizable or maximize a handprint rather than having a goal that is just about limits and constraints, which is the footprint.”
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