Schillebeeckx: Forcing retail customers to donate at checkout backfires on brands
Simon Schillebeeckx · 3 White Male Co-Founders Noticed a Pattern and Changed It · Jan 18, 2023 · at 17:00
Simon Schillebeeckx, Chief Strategy Officer at Handprint, explains why corporate checkout donation prompts fail with consumers and why impact should be built directly into product pricing.
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“It should not force the customer to make an additional payment because this is unlikely to work and actually it's more likely to backfire. It might create negative impact.”
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