Gisenau: Platform apps require complex IP moats to survive platform competition
Hilton Gisenau · Microsoft Launched a Free App That Competes With Ours · Mar 26, 2021 · at 28:47
Hilton Gisenau, CEO of ChitChattr, discusses strategies for mitigating platform risk when building apps for ecosystems like Microsoft Teams.
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“I think what one needs to do is in considering whether the product makes sense is not just whether it's a, you know, fulfills a business need, but whether it's the kind of product that you can build significant IP into to make sure that your moat's big enough. If it's something that is so easy to compete with that the likes of the store owner could come out with something pretty quickly and easily, You know, it might not be a great idea to even embark on the product versus something that, you know, has some quite complicated proprietary kind of IP built into it.”
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