Todd Anthony

Founder & Executive Creative Director, Pinwheel · 1 appearance on the record.

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founderexecutiveoperatorLinkedIn ↗pinwheelagency.com ↗

Todd Anthony is the founder and creative lead of Pinwheel, a boutique creative agency specializing in brand storytelling and content strategy. Prior to launching Pinwheel, he held creative leadership roles at in-house agencies including Yahoo!, CBS Interactive, and CNET.

5statements → 2claims → 0claims resolved → 3.6/5average certainty → 1.6/5average debate potential → ≈4.0/5argument clarity, estimated →

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Todd argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Todd Anthony on measured tape to publish a rate. This says nothing about how they speak.

What they said5 Episodes1

Everything Todd Anthony said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Todd Anthony: Pinwheel hires staff laid off by its own clients

“We've actually hired some of those people that have been laid off from our clients. And that has turned out to be an incredibly smart move, if I do say so and has really helped us a lot.”

Todd Anthony Aug 11, 2026 ▶ 3:20 AI Is a Block of Clay and Most Founders Never Sculpt It

Insight

Anthony: Corporate bureaucracy forces regression to the mean like AI

“The one thing that you have as an advantage as a small company is that you don't have the bureaucracy that's making everybody and similar to AI sort of gravitate towards the mean. You have the ability to be different. And so use that and do it in a way that bu…”

Todd Anthony Aug 11, 2026 ▶ 25:19 AI Is a Block of Clay and Most Founders Never Sculpt It

Disclosure

Todd Anthony: Pinwheel Agency is a $3 million time-and-materials business

“For an agency owner that is doing work, time and materials, and trying to maintain a, you know, a three million dollar business it's challenging”

Todd Anthony Aug 11, 2026 ▶ 1:49 AI Is a Block of Clay and Most Founders Never Sculpt It

Assertion Not checkable as stated

Anthony: Most corporate clients manage an in-house shop plus 5 to 10 agencies

“Most clients have an in-house shop and they also have like, Five or six agencies in the mix, and they may even have 10.”

Todd Anthony Aug 11, 2026 ▶ 19:03 AI Is a Block of Clay and Most Founders Never Sculpt It

Assertion Not checkable as stated

Anthony: North America has 50,000 to 60,000 small agencies

“I would say, okay, North America, there are now 50,000, maybe 60,000 agencies small agencies in the marketplace.”

Todd Anthony Aug 11, 2026 ▶ 5:38 AI Is a Block of Clay and Most Founders Never Sculpt It

Appearances (1)

Episode	Date	Speaking time
AI Is a Block of Clay and Most Founders Never Sculpt It	Aug 11, 2026	21m

Todd Anthony

The record, in short

How they sound: not measured why? →

Appearances (1)

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