Insight certainty 4/5 debate potential 2/5

Anthony: Corporate bureaucracy forces regression to the mean like AI

Todd Anthony · AI Is a Block of Clay and Most Founders Never Sculpt It · Aug 11, 2026 · at 25:19

Todd Anthony, founder of Pinwheel Agency, discusses how early-stage startups without historical proof points can establish trust and stand out from corporate incumbents.

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“The one thing that you have as an advantage as a small company is that you don't have the bureaucracy that's making everybody and similar to AI sort of gravitate towards the mean. You have the ability to be different. And so use that and do it in a way that builds trust among your audience and you will grow. Assuming you have like a good product.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Todd Anthony

Disclosure
Todd Anthony: Pinwheel hires staff laid off by its own clients
“We've actually hired some of those people that have been laid off from our clients. And that has turned out to be an incredibly smart move, if I do say so and has really helped us a lot.”
Todd Anthony Aug 11, 2026 ▶ 3:20 AI Is a Block of Clay and Most Founders Never Sculpt It
Disclosure
Todd Anthony: Pinwheel Agency is a $3 million time-and-materials business
“For an agency owner that is doing work, time and materials, and trying to maintain a, you know, a three million dollar business it's challenging”
Todd Anthony Aug 11, 2026 ▶ 1:49 AI Is a Block of Clay and Most Founders Never Sculpt It
Assertion Not checkable as stated
Anthony: Most corporate clients manage an in-house shop plus 5 to 10 agencies
“Most clients have an in-house shop and they also have like, Five or six agencies in the mix, and they may even have 10.”
Todd Anthony Aug 11, 2026 ▶ 19:03 AI Is a Block of Clay and Most Founders Never Sculpt It
Assertion Not checkable as stated
Anthony: North America has 50,000 to 60,000 small agencies
“I would say, okay, North America, there are now 50,000, maybe 60,000 agencies small agencies in the marketplace.”
Todd Anthony Aug 11, 2026 ▶ 5:38 AI Is a Block of Clay and Most Founders Never Sculpt It
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