Todd Anthony, founder of creative agency Pinwheel Agency, discusses the economic realities and scale of running an agency during technological and market disruptions.
“For an agency owner that is doing work, time and materials, and trying to maintain a, you know, a three million dollar business it's challenging”
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More from Todd Anthony
Disclosure
Todd Anthony: Pinwheel hires staff laid off by its own clients
“We've actually hired some of those people that have been laid off from our clients. And that has turned out to be an incredibly smart move, if I do say so and has really helped us a lot.”
Todd AnthonyAug 11, 2026▶ 3:20AI Is a Block of Clay and Most Founders Never Sculpt It
Insight
Anthony: Corporate bureaucracy forces regression to the mean like AI
“The one thing that you have as an advantage as a small company is that you don't have the bureaucracy that's making everybody and similar to AI sort of gravitate towards the mean. You have the ability to be different. And so use that and do it in a way that bu…”
Todd AnthonyAug 11, 2026▶ 25:19AI Is a Block of Clay and Most Founders Never Sculpt It
AssertionNot checkable as stated
Anthony: Most corporate clients manage an in-house shop plus 5 to 10 agencies
“Most clients have an in-house shop and they also have like, Five or six agencies in the mix, and they may even have 10.”
Todd AnthonyAug 11, 2026▶ 19:03AI Is a Block of Clay and Most Founders Never Sculpt It
AssertionNot checkable as stated
Anthony: North America has 50,000 to 60,000 small agencies
“I would say, okay, North America, there are now 50,000, maybe 60,000 agencies small agencies in the marketplace.”
Todd AnthonyAug 11, 2026▶ 5:38AI Is a Block of Clay and Most Founders Never Sculpt It
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