Adam Shell

Founder & CEO, Brain Supreme · 1 appearance on the record.

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founderexecutiveauthorathletebrainsupreme.co ↗

Adam Schell is the founder and CEO of Brain Supreme, a supplement brand focused on psilocybin microdosing and nootropic formulas. A former Northwestern University linebacker, he also authored the novel Tomato Rhapsody.

12statements → 6claims → 2claims resolved → 4.08/5average certainty → 2.25/5average debate potential →

1 supported 1 partly supported 0 contradicted 4 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 2 opinions · 3 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Adam argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Adam Shell: Psilocybin microdosing typically ranges between 100 and 400 milligrams
“Historically, it happens at five grams or 5000 milligrams to down to 3.5 grams or 3500 milligrams. Microdosing happens at the sub 10% level of that. So you're on the lower side, but microdosing kind of breaks down between 100 to 400 milligrams.”
Adam Shell Jun 3, 2025 ▶ 14:53 One Turns the Lights On. The Other Walks You Toward Them.

Everything Adam Shell said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Adam Shell: Microdosing works for 95% of people unless biased against it
“And it's, it works for about 95% of the people. The only people who it doesn't work for are those that have a bias that, like, want to prove me wrong or prove microdosing wrong.”
Adam Shell Jun 3, 2025 ▶ 12:23 One Turns the Lights On. The Other Walks You Toward Them.
Opinion
Adam Shell: Microdosing yields a 5% to 20% improvement over standard supplements
“Essentially microdosing is a slightly expensive supplement that you should notice. You know, I take a lot of supplements. I'm very into health and fitness and all that stuff. And like, I've never taken a vitamin C or multivitamin or more like, oh my God, like …”
Adam Shell Jun 3, 2025 ▶ 10:00 One Turns the Lights On. The Other Walks You Toward Them.
Insight
Adam Shell: Psilocybin benefits the brain even without active self-awareness
“Psilocybin at both the macro and micro dosing level moves the brain in a beneficial direction. Whether you're cognizant of it or not, but if you're cognizant of it will move the brain in a beneficial direction even more rapidly.”
Adam Shell Jun 3, 2025 ▶ 11:13 One Turns the Lights On. The Other Walks You Toward Them.
Insight
Adam Shell: Coached psilocybin macrodoses permanently rewire the brain's fear of darkness
“There's techniques and a good coach will coach you through that, you know, allow, allow, allow, surrender, surrender, teach me. And you'll have a compression and it'll be terrifying momentarily. And then you're going to burst through and there will be a sponta…”
Adam Shell Jun 3, 2025 ▶ 18:20 One Turns the Lights On. The Other Walks You Toward Them.
Assertion Partly supported
Adam Shell: Psilocybin regenerates brain tissue and unwires neural pathways of unhappiness
“Psilocybin mushrooms are neuro-generative, so they make new neuroplasticity wiring, and they're neuro-regenerative. And so they'll regenerate damaged areas of the brain. They're also neuro deconstructive. So they will unwire unhappiness and they will then wire…”
Adam Shell Jun 3, 2025 ▶ 26:17 One Turns the Lights On. The Other Walks You Toward Them.
Opinion
Adam Shell: Early California cannabis industry competence standards were exceptionally low
“And at that time, the bar was so low that, like, competent and honest was the new extraordinary.”
Adam Shell Jun 3, 2025 ▶ 2:11 One Turns the Lights On. The Other Walks You Toward Them.
Insight
Adam Shell: Macrodosing turns lights on while microdosing walks users toward them
“Used in conjunction is probably the most powerful, but that's kind of how you would delineate the two. One turns the lights on, the other just gently walks you towards the light every day.”
Adam Shell Jun 3, 2025 ▶ 16:43 One Turns the Lights On. The Other Walks You Toward Them.
Disclosure
Adam Shell lost millions in a failed California cannabis industry venture
“I face plan in the cannabis industry really badly. I lost millions of dollars. I'm still bereft with, I lost my money. I hurt my wife, my children. I lost investors' money, farms, farmers, like dude, it was Netflix bad.”
Adam Shell Jun 3, 2025 ▶ 22:17 One Turns the Lights On. The Other Walks You Toward Them.
Assertion Not checkable as stated
Adam Shell: 66% of Brain Supreme first-time buyers convert to recurring subscribers
“66% of our one-time purchasers become subscribers, which in the supplement space is amazing.”
Adam Shell Jun 3, 2025 ▶ 25:36 One Turns the Lights On. The Other Walks You Toward Them.
Assertion Not checkable as stated
Adam Shell: Initial sleepiness from microdosing is purely caused by brain dehydration
“The only side effects or negative reactions that we get are occasional sleepiness. People on their first, like, one to three days of microdosing, they'll get sleepy, and I have a hundred percent success ratio with this. It's an indication of dehydration and br…”
Adam Shell Jun 3, 2025 ▶ 29:01 One Turns the Lights On. The Other Walks You Toward Them.
Assertion Supported
Adam Shell: Psilocybin microdosing typically ranges between 100 and 400 milligrams
“Historically, it happens at five grams or 5000 milligrams to down to 3.5 grams or 3500 milligrams. Microdosing happens at the sub 10% level of that. So you're on the lower side, but microdosing kind of breaks down between 100 to 400 milligrams.”
Adam Shell Jun 3, 2025 ▶ 14:53 One Turns the Lights On. The Other Walks You Toward Them.
Assertion Not checkable as stated
Adam Shell: Top supplement brands achieve a 10% to 15% subscription rate
“You might get 10, 15% subscription capture as a really good supplement company.”
Adam Shell Jun 3, 2025 ▶ 25:47 One Turns the Lights On. The Other Walks You Toward Them.

Appearances (1)

EpisodeDateSpeaking time
One Turns the Lights On. The Other Walks You Toward Them. Jun 3, 2025 16m
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