loyalty
2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 24, 2021 by Allison Hartsoe · across every show →
Everything said about loyalty, oldest first
Feb 24, 2021
Hartsoe: Retention is transactional cross-selling while loyalty is emotional brand pull
“Retention is a transactional activity. What I want to happen when the problem is retention is I want to encourage you to buy a slightly different product of the product line. So maybe you came in and you bought a shirt and now I want you to buy a pair of pants…”
Feb 24, 2021
Hartsoe: True customer loyalty begins only after three or more transactions
“When they buy the second and the third time, they still have not necessarily decided that you are the company for them in that particular category. So it's not until they make additional transactions three plus that you start getting into the realm of loyalty …”