Hartsoe: True customer loyalty begins only after three or more transactions
Allison Hartsoe · The Sunshine Rule: The Hidden Test Every CEO Should Run on Their Data · Feb 24, 2021 · at 34:58
Allison Hartsoe, founder of Ambition Data, explains customer segmentation and the threshold separating basic repeat purchasing from brand loyalty on We Live to Build.
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“When they buy the second and the third time, they still have not necessarily decided that you are the company for them in that particular category. So it's not until they make additional transactions three plus that you start getting into the realm of loyalty and by breaking out retention activities, which is encouraging someone to make that second and third purchase from loyalty.”
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