also referred to as: meta
includes Facebook Audience Network, Facebook Groups, Facebook Ads, Facebook Events
39 statements across 27 episodes · 9 bullish · 14 bearish · 24 people on the record · first statement Jan 28, 2021 by Dr. Devorah Grazer · said 179 times in 69 episodes since 2020 · across every show →
Mentions by year, the whole family
brought up most by Sean Weisbrot (39), Daniel Todd (25), Cody Bramlett (12), Ken Cox (6), Clayton Critchard (6), Robbie Wade (5), Martin Tobias (5), Chris Wong (5)
tap a year for its mentions
2026 12 mentions in 3 episodes 4 per episode
2025 17 mentions in 11 episodes 2 per episode
- He Manages $100M in Ad Spend With a Trick Nobody Tried Yet
- 29,000 Zoning Codes - Brian's AI Agent Will Know All of Them
- Poor People Add, Rich People Multiply - Billionaires Do Neither
- Rich People Are the Best Evangelists in the World - Here Is Why
- Vibecoding is a Ticking Time Bomb (Coaching Session)
- He Sold His Agency Then Moved to a Mountain Town to Figure Out Who He Was
- Value Lives in the Mind of the Customer, Not in Your Product
- 20 Years of Meditation Taught Him to Feel Nothing - Here's Why That Wins
- 3 more episodes that year, every mention in 2025 →
2024 23 mentions in 11 episodes 2 per episode
- 95% Referral Growth and He Almost Did It Alone
- From $0 to Half a Million in 30 Days Without Running a Single Ad
- Backing Up to an Earlier Solution Changed Everything for Sean
- He Said No Once and They Tripled the Offer
- 120,000 People Used His Site for Free - He Had No Idea
- He Bought a Hotel During COVID to Remove One Pain Point
- Imitate Before You Innovate: The Phrase Behind a 950-Store Empire
- Lou Gerstner Turned a $3B Loss Into $8M Profit By Ignoring the Obvious Hire
- 3 more episodes that year, every mention in 2024 →
2023 50 mentions in 9 episodes 6 per episode
- Nobody Prepays Anyone - Until Daniel Asked and They Said Sure
- Your Kids Signed Contracts With No Expiration Date and No Way Out
- Photographers Weren't Replaced by Photoshop. So Why Fear AI?
- Doctors Said She'd Never Have Kids. Diet Changed That.
- How a Cookie Invented in 94 Became the Monster Behind Your Data
- 550 Million People, One Language, Zero Access to Venture Capital
- 10,000 Investor Meetings Later, He Saw One Same-Day Commitment
- He Rode 3 AI Waves. One Thing Still Keeps Him Up at Night
- 1 more episode that year, every mention in 2023 →
2022 46 mentions in 15 episodes 3 per episode
- He Made $5 Profit Per Customer and Called It Printing Money
- 35% Calmer in 20 Minutes: Why VR Beat the Top Meditation App
- Her Fans Looked Male On Instagram But Her Shopee Data Said Otherwise
- Being Mario Was the Only Way We Survived Level One
- 2 Billion People Use a Super App That Isn't One
- Rom Raised $15M Before Writing a Single Line of Product Code
- Why a Weekly Email Changed What Founders Thought Mattered
- A Nonprofit Is Just a Business That Doesn't Turn a Profit
- 7 more episodes that year, every mention in 2022 →
2021 21 mentions in 13 episodes 2 per episode
- The Phantom Stock Plan Founders Use Before Going Public
- Why 80% of Purchase Decisions Are Built on Emotion, Not Logic
- Healthcare Is a Bucket Full of Holes — Here's What Falls Through
- Give It All Away — The Truth About What Clients Actually Pay For
- 600 Employees Later, He Still Creates Roles for the Right Person
- Codifying Empathy: What 1 Million Slides Taught This Founder
- 30 Years of Surveillance Footage Later: Privacy Is Already Dead
- The Mental Health Pandemic Nobody Is Talking About Yet
- 5 more episodes that year, every mention in 2021 →
2020 10 mentions in 7 episodes 1 per episode
- The Truth About Patents: 'I Did Everything Right — It Hurt Me'
- The Real Root of Burnout Isn't Workload — It's Unworthiness
- Too Much Publicity Can Kill Your Business — Here's Proof
- The Secret Weapon That Quietly Beats Every Competitor
- The Hidden Drought That Toppled Governments Across a Whole Region
- The 'No Blueprint' Truth Behind Selling Three Brands
- The $300 Membership Model That Replaced 5 Conferences
- every mention in 2020, scene by scene →
Everything said about Facebook, oldest first
Jan 28, 2021 neutral
Grazer: Facebook had to buy patents before its IPO at bankers' insistence
“Facebook actually had to buy more patents before its IPO, because the investment bankers handling the IPO said, you don't have enough patents. This will make it hard for us to do the IPO because patent pending represents potential.”
Mar 3, 2021 bearish
Mar 24, 2021 bearish
Apr 13, 2021 negative
Toles: Co-founder lawsuits rarely happen over success, but rather commercial failure
“Lawsuits almost never happen over a company being successful. Now, there are exceptions. There was a lawsuit that happened because Facebook was successful, but that also happened because one of the founders did the other founder wrong. Usually, if you have two…”
Sep 16, 2021 neutral
Apr 6, 2022 neutral
Apr 6, 2022 positive
May 10, 2022 bearish
Weisbrot predicts individuals must own AI by 2040 to avoid economic subordination.
“You know, there's a good chance that by 2040, if you don't own your own AI, you will be owned by an AI that Google, Facebook, Apple, or Facebook, you know, one of these companies own. Like you basically have 20 years to make your money or you're going to becom…”
Jul 12, 2022 negative
Wade: Friends-of-friends privacy models fail before a social network reaches scale
“When there is zero or a hundred or a thousand friends of friends is very limited, right? Because you don't have a lot of friends on there. It's not, it hasn't reached the scale of Instagram and Facebook and whatnot. And so like that, that's the gap that I'm aw…”
Jul 12, 2022
Nov 8, 2022 positive
Clayton: GreenPal unlocked Facebook marketing only after mastering it in-house
“And it wasn't until we ran a Facebook campaign, did our own creative, took classes on copywriting did, ran the campaign ourselves, did the A-B testing ourselves, and got pretty good at it, and then we could delegate tasks to specialists that we were able to th…”
Nov 23, 2022 negative
Wong: Asian KOLs frequently purchase likes, comments, and followers
“A lot of them boost particular posts that they have. Not in the traditional sense of Instagram or Facebook posting their posts. I think that's the biggest issue here. They purchase likes, they purchase comments, they purchase followers.”
Jan 24, 2023 negative
Weisbrot: TikTok promotes divisive content outside China while curating positivity domestically
“It's been made clear that they have two algorithms, one for inside of China and one for outside of China. The one inside of China promotes social harmony, positive things, because the Chinese government wants people to see positive imagery and things that prom…”
Jul 5, 2023 negative
Jul 5, 2023 negative
Jul 5, 2023 neutral
Weisbrot: Zuckerberg Pivoted Meta To AI Because The Metaverse Was Overweighted
“I think in the case of Facebook, he realized that his metaverse play was, I don't want to say doomed, but that he was way overweighted, and he was going to have massive problems if he continued to put energy into it, and he shifted to AI.”
Aug 8, 2023 positive
Facebook allowed Influence Mobile to pay massive ad debt in installments
“I, you know, we owed the most amount of money to Facebook, who was a big advertising partner. They were actually super cool to deal with. They let me push it out for many, many years, literally of this, like I'll pay 5000 dollars this month, or I can pay zero …”
Aug 8, 2023
Aug 8, 2023 positive
Aug 15, 2023 bullish
Oct 24, 2023 neutral
Chalana: Future AI will combine big tech and open-source models
“I think it'll be a combination of both, just like it is today. It's, there's some companies who created these I mean, open AI created this with a lot of investment from Microsoft and all that stuff. But then Pretty soon, right after that, we had Facebook open …”
Nov 28, 2023 neutral
Tulla: Startups Rarely Achieve True Large-Scale Impact Compared to Big Tech
“It's very difficult to use the vehicle of entrepreneurship and building a company and really have a true impact in the world around you in a big scale, because the big scale impact is done by the big companies. And for you to found a big company like Google or…”
Nov 28, 2023 negative
Tulla: VC funding and digital ads let startups buy customers without PMF
“And now if you get VC funding, this is only new phenomenon, maybe last, maybe 10 years where you can actually buy customers. Think about you build, like I do, I built Products for consumers. I can go to Facebook, and TikTok, and Meta, and I get influencers. I …”
Nov 28, 2023 negative
Weisbrot: Big Tech employees are inhumanely stressed or paid to do nothing
“And when you look at the stories that have come out of Google and Facebook and Apple and Amazon, These employees are getting paid incredible packages, but they're either stressed beyond, you know, whatever's fair and humane, or they're doing absolutely nothing…”
Apr 16, 2024 positive
Sherman: Broad targeting now outperforms granular audience targeting on Meta and Google
“Facebook posts iOS, 14.5 and for privacy concerns, kind of for broad is better in a simple, simple way. You set up campaigns where you're targeting the entire country and optimizing towards conversions. Similar with Google where you used to have pinpoint keywo…”
Apr 30, 2024 negative
Aug 9, 2024 negative
Rom Lacritz: Nobody has successfully figured out location-based social data
“Nobody really uses check-ins and Foursquare and events on Facebook. It's not really a thing. Nobody really connected between the real world and the social world in the location-based data cause theoretically you have so much data who goes where and what type o…”
Feb 18, 2025 positive
Adilbaev: Big tech credentials are the best ticket to intro calls
“I think everybody looks at, everybody likes like big names, like I don't know, Google or Meta or
Like some software engineers that like top AI startups or I don't know, some big schools or whatever.
Yeah.
Everybody likes this.
So this is, yeah, I would say the…”
Jul 1, 2025 bullish
Corkadillo: Meta will win post-smartphone computing due to mass social adoption
“And, you know, I have my money on Zucks because you don't bet against it.
You always bet for the jockey, right?
Who's the jockey that's going to win?
I think Zucks is going to figure it out because I think he has the mass adoption of the social network.”
Sep 26, 2025 positive
Agobin: Website SEO and YouTube compound value unlike transient social platforms
“So there's certain things and it's like SEO on your website and YouTube. Are the two biggest things that pop out as kind of this evergreen content. And if you think about it as profit per minute, every minute you put into doing amazing YouTube content or amazi…”
Nov 4, 2025
Nov 18, 2025
Ustinov: Non-ecommerce ad optimization requires stitching backend, CRM, and ad data
“To make decisions about ads, they need to centralize data from their backend, their payment systems, their CRM, their call tracking systems, like compared to compared to e-commerce, it's not enough to just have ad platform data or web analytics, like Google an…”
Apr 21, 2026 neutral
May 26, 2026 negative
Sep 8, 2026 neutral
Startups must pitch reporters two to three weeks before major announcements
“If you're going to make a large announcement, unless you are Microsoft or Apple or Meta or something, you're not going to get same day or next day coverage. You're going to need to reach out to reporters two to three weeks in advance to give them a heads up, t…”
Sep 8, 2026
WhatsApp's architecture leaks unreleased features to developers during internal tests
“When I was at Meta on the WhatsApp side, we had that problem. The WhatsApp app for whatever reason is built in a way where you can, I don't know, maybe this is common. I don't know enough about mobile apps, but it's built in a way where you can break it down a…”