Ambition Data

“Ultimately all you need to calculate customer lifetime value is who is the customer and ID. Sometimes people are using email addresses. I don't recommend it, but sometimes that's all you have. The product that was purchased, the value of the purchase and the d…”

“So this always irritates me that investors are not always aligned with the best interests of their companies and smart CEOs, I think are getting the message now and are a little bit better about pushing back with how they know their businesses should grow.”

“The CEO is oftentimes the chief brand conveyor. So if that means that your CEO is recording the videos instead of your customer service rep, then perhaps for a smaller company, that's a good way to go.”