Hartsoe: Smaller companies should have CEOs record video content for trust
Allison Hartsoe · The Sunshine Rule: The Hidden Test Every CEO Should Run on Their Data · Feb 24, 2021 · at 13:54
Allison Hartsoe, founder of Ambition Data, discusses content marketing and brand trust mechanisms with host Sean Weisbrot.
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“The CEO is oftentimes the chief brand conveyor. So if that means that your CEO is recording the videos instead of your customer service rep, then perhaps for a smaller company, that's a good way to go.”
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