The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Aharon: Poptin has 1,600 users, 72 paying customers, and $2,350 MRR
“So we have 16 hundred customers a total, which is including the free ones. From them, we have 72 paying customers. The MRR is 23 50.”
Tomer Aharon Dec 20, 2017 ▶ 3:04 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
Assertion Not checkable as stated
Founders' digital agency generates about $30,000 per month in revenue
“It's about 30,000 bucks a month.”
Tomer Aharon Dec 20, 2017 ▶ 4:25 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
Disclosure
Aharon: Poptin ARPU is approximately $31 per month
“So our pool is about 31 dollars.”
Tomer Aharon Dec 20, 2017 ▶ 2:28 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
Disclosure
Poptin founders draw $3,000 monthly salaries from their digital agency
“So we keep, we take as lowest as we can, which is about three, 3000 dollars each.”
Tomer Aharon Dec 20, 2017 ▶ 9:10 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
Disclosure
Poptin acquires free users via Google AdWords for about $3 each
“We acquire like three, three users for like about three bucks per user.”
Tomer Aharon Dec 20, 2017 ▶ 13:10 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
Prediction Not checkable as stated
Aharon: Poptin CAC for paid customers could be around $200
“So it's still early to say that, but I think it could be around 200 dollars.”
Tomer Aharon Dec 20, 2017 ▶ 13:29 879 SaaS: From $360k Agency to 2 month old, $30k ARR SaaS
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