The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Enterprise B2B Social Media Ads Should Be Funny and Viral
“And when you address them on Facebook, you don't need to necessarily do it in a way that is, or you have to do it not in a way that you would do it if you meet them. It's not rational. It's funny. It's viral. It's interesting.”
Trying to avoid customer churn completely is a mistake
“I don't think that, Avoiding churn is something positive. It comes with growth.”
daPulse Drives B2B Growth With a B2C Marketing Approach
“We're a B to B company, but we, our entire approach is very much B to C, like we, our tone of voice, how we contact people, how we relate to them is very, you know, we are emotional about what we do. We feel it's like something that is very close to our hearts…”