The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Warner projected PPC Ad Lab would reach $1.25M ARR by September 2022
“Fast forward over to where we are now, and in September we'll hit about 1.25 million ARR. Something of there or thereabouts.”
Warner: PPC Ad Lab captured 10x more advertiser data than competitors
“For every one advertiser our competitors were finding, we were finding 10. We were literally 10 X more data than they were.”
PPC Ad Lab gains at least 30 paid users per affiliate promotion
“So a one-week promotion for us, and a bad one, we'll sign up 30 new paid users.”
PPC Ad Lab signed 76 customers and collected $22,000 in seven days
“We signed up 76 paying customers in seven days collected 22 K in cash, And that cash came to part because nearly 10% of our buyers bought the annual plan.”
PPC Ad Lab reached $12,000 MRR immediately after a $5,000 software build
“We'd immediately got a 12 KmRR, and we'd done it all for a five K build cost.”
PPC Ad Lab's first server bill was $8,000 following a $5,000 build
“We also figured, learned, that building a product for five K is really good until you realize you haven't architected it very well, and your first server bill comes in for eight grand.”
One partner contracted to deliver 300 customers annually to PPC Ad Lab
“What you can't see in the contract actually that comes underneath this is they have contracted to provide a minimum of another 300 customers per year to us after the launch because the revenue is so valuable to them as well.”
PPC Ad Lab reached $700,000 ARR in seven months using partner webinars
“All we've done, all year, this is literally the only thing we've done, is we run a partner webinar once a month, we run one of our own once every three months. And that's taken us from zero to about 700 K in seven months full time, but a year since launch, and…”