The Ledger
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ObservePoint crosses $10M in ARR milestone
“No, so we just crossed actually a really nice milestone for SAS at ten million ARR.”
Seolas: GDPR will be a major growth tailwind for ObservePoint
“So that is a tailwind that we expect to see in a really positive way for the next two, three, four years of the business.”
Seolas: Applying advice meant for a different scale of business is disastrous
“Information has never been easier to attain or acquire, but with that is the prerequisite to say, what piece of information am I hearing, and does that apply to my business right now? Cause you can hear somebody talking about what worked for them as a fifty mi…”
ObservePoint serves over 250 enterprise customers and skips the SMB market
“No, we're all enterprise, but we have over 250 enterprise customers.”
ObservePoint uses domain-based pricing rather than seat-based pricing
“No, so we actually focus on the number of domains essentially. So we're not seat based, we're domain based.”
ObservePoint nearly doubled its ARR over the previous year
“Yeah, so we nearly doubled the last previous year, and we have some really high lofty goals for ourselves this year.”
ObservePoint bootstrapped to over $1M ARR and profitability before raising capital
“So we bootstrapped our way all the way to being profitable to a million dollars plus. And then we went and you know, went out and got capital for the business to accelerate after that.”
ObservePoint has raised over $20M in all-equity funding
“North of twenty million... That's all equity. Mercado's our lead investor, as well as Pellion Venture Partners, both here in Utah.”
ObservePoint's net revenue retention is north of 100%
“Revenue retention is north of a hundred percent.”
ObservePoint operates on a payback period of slightly over a year
“Yeah, right now we're pretty healthy with slightly over a year.”
ObservePoint sees more growth from new logos than upselling
“Right now, new logo grows more. Is more growth than up sales.”
ObservePoint is raising an add-on inside round with lead investor
“So we've got a little add on round with our lead investor doing an inside round.”
ObservePoint averages a sales cycle slightly under 150 days
“So we average, you know, little bit shy of a 150 days, which is pretty much right in the wheelhouse for customers.”
Seolas: ObservePoint is a QA platform for digital marketing stacks
“We're a data quality platform. We're a SaaS platform, and we ensure the proper implementation of digital marketing technologies from Google Analytics to Adobe Analytics. Any other marketing technology, we ensure that it's properly QA'd that's collecting the da…”