The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 5 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Fishkin: Mental illness is incompatible with being a startup CEO
“Mental and emotional illness are, don't make for a good match with the CEO role in a growing company. They are not what the traits that inspire people to give their best.”
Fishkin: Moz has 23,000 paying customers and 6.3% monthly churn
“We have 23, about 23,000 paying customers, and so in order to have net negative revenue churn on a self-service model with 6.3% average monthly churn, we would have to be upselling customers at a, at an insane rate, right?”
Moz Pro generates 85% to 90% of Moz's revenue
“Does all the marketing costs go into just pro, which is essentially our you know, the product that I'm talking about, our largest product. Which is responsible for 85 to 90% of our revenue.”
Fishkin: Moz will increase spend only if gross churn drops under 4%
“I think, look, if we get down to four percent maybe or under gross churn or below two percent for qualified customer churn, then we would be feeling a lot more comfortable about dumping dollars in.”
Fishkin: Moz did $850k in 2007 revenue across software and consulting
“So the full year, 2007, I think revenue was 850,000 dollars. It was 400 K in consulting and four 50 in software.”
Fishkin: Moz software revenue grew to $1.1M in 2008 and $2.2M in 2009
“I think we did 300,000 dollars worth of consulting in 2008 and software went to 1.1 million. And then the next year it was, gosh, what was it? It was like 2.2 million in software and 900,000 in consulting.”
Fishkin: Moz generated around $39.3M in revenue in 2015
“I think we were at 30, was it 39000039.3, something around there.”
Fishkin: Moz will reach the low $40 millions in revenue in 2016
“We'll be at the low forties this year.”
Fishkin: Moz does not serve enterprise customers and caps at $500/month
“And we are much less in that realm because we don't actually serve enterprise customers. So we top out at about 500 bucks a month.”
Moz ARPU was around $119.60 per month in April 2016
“A 119 dollars. A little more than that, like one 19 60, something like that.”
Fishkin: Moz's customer acquisition cost is between $90 and $120
“But the nice thing is it is definitely somewhere between, depending on how you want to calculate it, 90 dollars and a 120 dollars.”
Fishkin: Moz's average customer lifetime is about 9.5 to 10 months
“If you want to call it across the entire cohort, I think average customer life is like 9.5 months or something, 10 months, something like that.”