Fishkin: Moz's customer acquisition cost is between $90 and $120
Rand Fishkin · EP 368: From Blog to $40M/Yr, 23k Customers At Moz With Rand Fishkin · Jul 27, 2016 · at 13:17
Rand Fishkin discusses Moz's customer acquisition cost calculation and range with Nathan Latka.
0:00 / 0:08exact quote · 9.0s
720p mp4 · rendered on demand · StarZero watermark
“But the nice thing is it is definitely somewhere between, depending on how you want to calculate it, 90 dollars and a 120 dollars.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Rand Fishkin
Fishkin: Mental illness is incompatible with being a startup CEO
“Mental and emotional illness are, don't make for a good match with the CEO role in a growing company. They are not what the traits that inspire people to give their best.”
Fishkin: Moz has 23,000 paying customers and 6.3% monthly churn
“We have 23, about 23,000 paying customers, and so in order to have net negative revenue churn on a self-service model with 6.3% average monthly churn, we would have to be upselling customers at a, at an insane rate, right?”
Moz Pro generates 85% to 90% of Moz's revenue
“Does all the marketing costs go into just pro, which is essentially our you know, the product that I'm talking about, our largest product. Which is responsible for 85 to 90% of our revenue.”
Fishkin: Moz will increase spend only if gross churn drops under 4%
“I think, look, if we get down to four percent maybe or under gross churn or below two percent for qualified customer churn, then we would be feeling a lot more comfortable about dumping dollars in.”