The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Mid-sized 10-year-old software companies are stranded between VC and PE
“You've got a business that's doing, say, you know, three to ten million. Private equity aren't interested in them, in that they're too small. Venture, venture capital aren't interested in them, in that, you know, if they're 10 years old, if they haven't hockey…”
Lynch: Pay-per-click ads fail to drive new enterprise customer growth
“In, in, in terms of, like new logo growth, in terms of, you know, PPC, it doesn't work. I mean, there's so much noise out there in the market right now. The only people making money out of PPC are, or Google.”
Developers ignore SOC 2, leaving enterprise white space that GitHub misses
“GitHub is a great company, but it's a developer company. It's a developer tool loved by developers. You show me a developer that's concerned about SOC two or GDP or you know, I'll buy a bottle of Dom Perignon. They just aren't.”
Lynch: Assembla increased monthly ARPA from two figures to $500–$1,500
“We bought the business and would have had an ARPA sort of a low, you know, two-figure kind of ARPA. Now we're up to, say, you know, between five, 515 hundred per month would be our sort of sweet spot.”
Lynch: Assembla had 32 staff and was profitable when acquired
“I think we bought the business. There was 32 staff, and it was doing a couple of million bucks. It was making money.”
Lynch: Assembla has 3,500 customers and is tracking 60% annual growth
“So we have about three and a half thousand customers. Month on month growth is about between three and five percent. We're tracking, we did 60% last year. We're tracking the same this year.”
Lynch: Assembla has generated a profit every month since March 2016
“And since we took this business, which was March, 2016, we returned a profit every month. We've not lost money in a single month that we ran it.”
Lynch: Assembla monthly logo churn is around 1%
“We have it. It's significantly less. I mean, it's about one percent maybe, maybe a little bit higher, but.”
Assembla triggers customer success team bonuses based on net negative revenue churn
“There's a specific base salary that the guys come in on. There's a incentive scheme around their individual KPIs and targets. And then there's a bonus at the end of each month. If we see, you know net, net negative revenue growth across the whole team.”