The Ledger
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Dstillery takes a 20% revenue share on third-party DSP media spend
“So the way that we price, for instance selling on, on the trade desk is we price off a CPM so, or a revenue share. So we did, we take 20% of the media dollar spent against our audiences is a, is an example of one way that we would price our data.”
A 20% cut of media spend is standard for third-party data
“And that's a pretty standard rate for third-party data providers across, you know, across different activation platforms.”
Dstillery's standalone data product hit $5M in revenue by mid-2019
“In terms of data revenue, so the 20% that we take it's been approximately five million dollars.”
Dstillery builds profiles from ad-supported, behavioral, and location data
“We ingest not only the bid stream, which is ad-supported behavioral data, but non-ad-supported behavioral data, which we trade or purchase for so we can see what people are doing outside of the ad-supported internet. And we also incorporate mobile data, locati…”