Dstillery's standalone data product hit $5M in revenue by mid-2019
Michael Beebe · 1426 Adtech DSP Passes $30m in Revenue With Addition of New Data Product · Jun 20, 2019 · at 10:16
Michael Beebe, CEO of Dstillery, discloses cumulative revenue generated from Dstillery's standalone behavioral data product since its Q4 2017 launch.
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“In terms of data revenue, so the 20% that we take it's been approximately five million dollars.”
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More from Michael Beebe
Dstillery takes a 20% revenue share on third-party DSP media spend
“So the way that we price, for instance selling on, on the trade desk is we price off a CPM so, or a revenue share. So we did, we take 20% of the media dollar spent against our audiences is a, is an example of one way that we would price our data.”
A 20% cut of media spend is standard for third-party data
“And that's a pretty standard rate for third-party data providers across, you know, across different activation platforms.”
Dstillery builds profiles from ad-supported, behavioral, and location data
“We ingest not only the bid stream, which is ad-supported behavioral data, but non-ad-supported behavioral data, which we trade or purchase for so we can see what people are doing outside of the ad-supported internet. And we also incorporate mobile data, locati…”