Dstillery operates at an approximate 50% net revenue margin
Michael Beebe · 1426 Adtech DSP Passes $30m in Revenue With Addition of New Data Product · Jun 20, 2019 · at 14:23
Dstillery CEO Michael Beebe breaks down the take rate and net revenue margin on the company's DSP and audience product.
0:00 / 0:06exact quote · 6.1s
720p mp4 · rendered on demand · StarZero watermark
“Our net margin, including our audiences, so our net revenue margin is approximately 50%.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Michael Beebe
Dstillery takes a 20% revenue share on third-party DSP media spend
“So the way that we price, for instance selling on, on the trade desk is we price off a CPM so, or a revenue share. So we did, we take 20% of the media dollar spent against our audiences is a, is an example of one way that we would price our data.”
A 20% cut of media spend is standard for third-party data
“And that's a pretty standard rate for third-party data providers across, you know, across different activation platforms.”
Dstillery's standalone data product hit $5M in revenue by mid-2019
“In terms of data revenue, so the 20% that we take it's been approximately five million dollars.”
Dstillery builds profiles from ad-supported, behavioral, and location data
“We ingest not only the bid stream, which is ad-supported behavioral data, but non-ad-supported behavioral data, which we trade or purchase for so we can see what people are doing outside of the ad-supported internet. And we also incorporate mobile data, locati…”