The Ledger
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Albee: High churn prevents marketing automation companies from growing despite strong sales
“So the marketing automation industry has a very, very high churn rate where a lot of marketing automation, I don't know the exact number, but a lot of marketing automation companies they may, their sales teams may hit their numbers, but they don't hit their gr…”
Albee: Genoo has just under 500 total customers
“Our total customers number probably just under 500.”
Albee: Genoo is 100% female-owned, bootstrapped, and profitable
“I'm the only owner, a hundred percent, and we're profitable.”
Albee: Genoo's $85k MRR is pure SaaS without professional services included
“Right. On that, there's not. And then professional services are over and above that.”
Albee: Genoo's average customer pays around $170 per month
“Well, if they, an average customer per month probably pays us around a 170, a 170 dollars a month, I would say.”
Albee: Genoo customers either churn fast or stay five to seven years
“I would say that for the most part, we keep customers, they either churn out super fast, or we have them for maybe five to seven years.”
Albee: Genoo grows via partnerships, BNI networking, and stealth conference attendance
“I mean, there's some inbound, but mostly it's partnerships. We do a couple of conferences, but we do them on the kind of the down low. We don't really have boosts and stuff at conferences, but we make a lot there. And then we do a lot of networking. So things …”