Disclosure certainty 3/5 debate potential 1/5

Albee: Genoo breaks even on customer acquisition in year one

Kim Albee · 1402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR · May 27, 2019 · at 11:49

Kim Albee, founder of marketing automation platform Genoo, breaks down customer acquisition cost payback and onboarding support economics.

0:00 / 0:14exact quote · 14.0s
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“Mostly we, I would say where we are given our support model and getting, and things like that, we're maybe close to break even On their first year.”

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More from Kim Albee

Insight
Albee: High churn prevents marketing automation companies from growing despite strong sales
“So the marketing automation industry has a very, very high churn rate where a lot of marketing automation, I don't know the exact number, but a lot of marketing automation companies they may, their sales teams may hit their numbers, but they don't hit their gr…”
Kim Albee May 27, 2019 ▶ 9:44 1402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
Assertion Not checkable as stated
Albee: Genoo has just under 500 total customers
“Our total customers number probably just under 500.”
Kim Albee May 27, 2019 ▶ 5:25 1402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
Disclosure
Albee: Genoo is 100% female-owned, bootstrapped, and profitable
“I'm the only owner, a hundred percent, and we're profitable.”
Kim Albee May 27, 2019 ▶ 8:13 1402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
Assertion Not checkable as stated
Albee: Genoo's monthly customer churn rate is under 5%
“It's less than five.”
Kim Albee May 27, 2019 ▶ 10:15 1402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
Disclosure
Albee: Genoo's $85k MRR is pure SaaS without professional services included
“Right. On that, there's not. And then professional services are over and above that.”
Kim Albee May 27, 2019 ▶ 13:32 1402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
Assertion Not checkable as stated
Albee: Genoo's average customer pays around $170 per month
“Well, if they, an average customer per month probably pays us around a 170, a 170 dollars a month, I would say.”
Kim Albee May 27, 2019 ▶ 4:04 1402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
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