Kim Albee discusses customer retention and customer lifetime duration at Genoo with Nathan Latka.
0:00 / 0:10exact quote · 10.6s
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“I would say that for the most part, we keep customers, they either churn out super fast, or we have them for maybe five to seven years.”
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More from Kim Albee
Insight
Albee: High churn prevents marketing automation companies from growing despite strong sales
“So the marketing automation industry has a very, very high churn rate where a lot of marketing automation, I don't know the exact number, but a lot of marketing automation companies they may, their sales teams may hit their numbers, but they don't hit their gr…”
Kim AlbeeMay 27, 2019▶ 9:441402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
AssertionNot checkable as stated
Albee: Genoo has just under 500 total customers
“Our total customers number probably just under 500.”
Kim AlbeeMay 27, 2019▶ 5:251402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
Disclosure
Albee: Genoo is 100% female-owned, bootstrapped, and profitable
“I'm the only owner, a hundred percent, and we're profitable.”
Kim AlbeeMay 27, 2019▶ 8:131402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
AssertionNot checkable as stated
Albee: Genoo's monthly customer churn rate is under 5%
“It's less than five.”
Kim AlbeeMay 27, 2019▶ 10:151402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
Disclosure
Albee: Genoo's $85k MRR is pure SaaS without professional services included
“Right. On that, there's not. And then professional services are over and above that.”
Kim AlbeeMay 27, 2019▶ 13:321402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
AssertionNot checkable as stated
Albee: Genoo's average customer pays around $170 per month
“Well, if they, an average customer per month probably pays us around a 170, a 170 dollars a month, I would say.”
Kim AlbeeMay 27, 2019▶ 4:041402 100% Female Owned, Bootstrapped, Marketing Automation Company for SMB's Passes $85k in MRR
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