The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Lee: Churn metrics don't fit travel businesses due to infrequent repeat trips
“The churn doesn't really apply in the travel industry because once one person goes travel, they don't come back to for travel for at least like six months and mostly like one or two years.”
Kenneth Lee Aug 7, 2016 ▶ 8:35 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Insight
Lee: Travel companies must focus on B2B2C because B2C churn hits 99%
“Our business, especially travel industry, the traveling service industry you have to focus on more on the B to B to C side, rather than B to C, because once you spend your money for the B to C, To acquire a user, the churn rate is almost, like, 99%.”
Kenneth Lee Aug 7, 2016 ▶ 9:15 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Assertion Not checkable as stated
Lee: TravelFlan Charges $10 Subscriptions, $15 Commissions, and $60K/Year for Data
“Customers, like commission part, we take up to 30% commission from the supplier side, so in average it's like 15 dollars, and subscription fee is like 10 dollars, average price is 10 dollars per service, and also the data is like the airlines and corporate spa…”
Kenneth Lee Aug 7, 2016 ▶ 2:16 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Assertion Not checkable as stated
TravelFlan Generated $120,000 in Revenue in 2015
“Total revenue in 2015 was 1201 120,000.”
Kenneth Lee Aug 7, 2016 ▶ 4:42 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Assertion Not checkable as stated
Kenneth Lee: TravelFlan had under 2,000 paying subscribers by mid-2016
“So, so we have been providing the free services to us until, like, last month, and we recently launched our, like, premium service for services, so, like, it's very low, less than 2000 customers in Asia.”
Kenneth Lee Aug 7, 2016 ▶ 4:58 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Assertion Not checkable as stated
Lee: TravelFlan earned $20,000 to $25,000 in airline commissions in May 2016
“So, 20, 20, 25,000 dollars from airline.”
Kenneth Lee Aug 7, 2016 ▶ 5:47 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Assertion Not checkable as stated
Lee: TravelFlan generated about $50,000 in total revenue in May 2016
“Last month, last month's about 50,000 dollars.”
Kenneth Lee Aug 7, 2016 ▶ 6:38 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Disclosure
TravelFlan Is Raising $1.5M for an 18-Month Runway
“We are we are looking for 1.5 million dollars for, because our own rate will be at 18 months for 1.5 million dollars.”
Kenneth Lee Aug 7, 2016 ▶ 7:15 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Opinion
Lee: SF Tech Talent Is More Open and Stronger at Marketing Than Hong Kong
“Like, we, we've been running the business in Hong Kong for a long time, and, like here, like, I feel like people are more serious, and people are more open to the new ideas, and, like, I can definitely see people here are more strong in marketing and growth, f…”
Kenneth Lee Aug 7, 2016 ▶ 8:04 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
Assertion Not checkable as stated
Lee: TravelFlan's direct B2C acquisition cost was roughly $20 per user
“When we did, like, the, when we did the B to C channels, it was about, like, 20 bucks per user, but after we do the service with airline, basically, it's sharing, revenue sharing model.”
Kenneth Lee Aug 7, 2016 ▶ 9:35 EP 379: Secret Travel App, $120k 2015 with Kenneth Lee
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