The Ledger
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CookieInformation spent $1M developing its SaaS MVP before the first sale
“It was a very, very simple it was a very simple model, you could say, and it was a million USD.”
CookieInformation requires sales reps to generate 2.5x their salary in turnover
“And each SREP should generate turnover at least two and a half times the salary.”
Founder Karsten Rendemann sold his house to finance CookieInformation's SaaS launch
“I basically pawned everything I owned. I sold my house. I moved in the summer cottage.”
Gartner: 65% of the global population will require cookie consent by 2022
“So Gardner says that today, 10% of the world's population live in a country where you need consent to cookies. In two years, it's 65%.”
CookieInformation reaches $2M ARR with 1,500 paying clients
“Well, our total ARR is, is two million USD and we have 1500 paying clients, so you have to do the math.”
CookieInformation is growing over 100% year-on-year
“And it's growing at a rate of a little more than a hundred percent year on year now.”
CookieInformation sales reps must sign at least two clients weekly
“The sales reps today still have one of their KPIs is at least two new clients a week, like I did.”
CookieInformation's sales-assisted accounts average $3,000 to $5,000 ARR
“But the ones that we actually talk to, and the sales reps handle is three to five times that on average. Then we have a number that, that, that pays less, and they are purely self-service via platform.”
CookieInformation sets sales rep quota at $15,000 ARR per month
“Each sales rep have to hit a 15,000 USD per month.”
CookieInformation reached $2M ARR entirely bootstrapped without outside capital
“No, we have done it completely bootstrapped. No capital.”
The FTC identified CookieInformation as one of 18 legitimate privacy tech firms
“The federal trade commission did a study and tried to find out what companies have real tech within this area. And there was only 18. We're one of them.”
The Danish government named CookieInformation a top-seven innovative firm
“By the Danish state, we've been evaluated as one of the seven most innovative companies here. And they have actually given us quite a large grant to expand the company.”
CookieInformation received a Danish government grant between $250,000 and $1,000,000
“It's in the largest bucket of what they're allowed. So, so it's it is more than 250,000 dollars, but less than a million.”
CookieInformation generates $50,000 in monthly EBITDA, growing at 100%
“50,000 USD per month, and it's growing at a hundred percent rate”
CookieInformation maintains a stable 4% annual churn rate
“Annual churn is four percent and that is stable.”
CookieInformation clients spend 40% more in their second year
“Yes, on average, our existing clients buy for 40% more year two than year one, and we are launching new products continuously that, that keep them motivated to buy more.”