CookieInformation spent $1M developing its SaaS MVP before the first sale
Karsten Rendemann · CookieInformation Hits $2m Bootstrapped For Easy GDPR Copmliance · Nov 5, 2020 · at 10:04
Karsten Rendemann, founder of CookieInformation, explains the upfront engineering costs incurred to build the consent management platform.
0:00 / 0:09exact quote · 9.1s
720p mp4 · rendered on demand · StarZero watermark
“It was a very, very simple it was a very simple model, you could say, and it was a million USD.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Karsten Rendemann
CookieInformation requires sales reps to generate 2.5x their salary in turnover
“And each SREP should generate turnover at least two and a half times the salary.”
Founder Karsten Rendemann sold his house to finance CookieInformation's SaaS launch
“I basically pawned everything I owned. I sold my house. I moved in the summer cottage.”
Gartner: 65% of the global population will require cookie consent by 2022
“So Gardner says that today, 10% of the world's population live in a country where you need consent to cookies. In two years, it's 65%.”
CookieInformation reaches $2M ARR with 1,500 paying clients
“Well, our total ARR is, is two million USD and we have 1500 paying clients, so you have to do the math.”