why aren't all 9 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Supported
Learn Scrivener Fast course costs $297, exceeding the software's $45 price
“We have three tiers to my course, the highest being 297, so the course is actually more than the software, which a lot of people kind of jaw drop with, wow, how do you make that work?”
Insight
Software creators struggle to admit their products have steep learning curves
“My marketing angle is that Scrivener is hard to learn, right? And it's a learning curve and from product creators, they have a hard time admitting that about their own product. And so there's that little bit of disconnect right there.”
Assertion Not checkable as stated
Learn Scrivener Fast generated $500k in 2015 revenue
“And so, for instance, this last year, we're coming off a 500,000 year in revenue off of a tiny niche in Scrivener.”
Assertion Not checkable as stated
Learn Scrivener Fast achieved 30% sales conversion on a JV webinar
“We did a webinar together. We had, you know, like, 30% conversion rates on, you know, the sales.”
Prediction Not checkable as stated
Learn Scrivener Fast targets doubling revenue to $1M in 2016
“Well, we're hoping to double that again. We're hoping to hit a million this year and here's why.”
Disclosure
Learn Scrivener Fast built a 60,000-subscriber email list via webinars
“The last two years I've built my email list up over to it's just hit over 60,000 people on it that are very targeted, that are full of webinar attendees”
Assertion Not checkable as stated
Learn Scrivener Fast enrolled over 15,000 students
“Now with over 15,000 students in my course, the sales reflect success.”
Disclosure
Webinars were Joseph Michael's best customer acquisition channel for two years
“I dropped everything and focused strictly on webinars for the last two years. And I haven't found anything better.”
Assertion Not checkable as stated
Half of Learn Scrivener Fast buyers already own the software
“It's a, it's about half and half. Like a lot of people that buy my course already have Scrivener.”