Learn Scrivener Fast generated $500k in 2015 revenue
Joseph Michael · How to Make $500k Teaching Someone Elses Software with Joseph Michael · Feb 7, 2016 · at 4:03
Joseph Michael discusses the annual revenue performance of his digital education business, Learn Scrivener Fast, with Nathan Latka.
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“And so, for instance, this last year, we're coming off a 500,000 year in revenue off of a tiny niche in Scrivener.”
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Learn Scrivener Fast course costs $297, exceeding the software's $45 price
“We have three tiers to my course, the highest being 297, so the course is actually more than the software, which a lot of people kind of jaw drop with, wow, how do you make that work?”
Software creators struggle to admit their products have steep learning curves
“My marketing angle is that Scrivener is hard to learn, right? And it's a learning curve and from product creators, they have a hard time admitting that about their own product. And so there's that little bit of disconnect right there.”
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“We did a webinar together. We had, you know, like, 30% conversion rates on, you know, the sales.”
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“Well, we're hoping to double that again. We're hoping to hit a million this year and here's why.”