The Ledger
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Ogden: Advanced personalization lifts cold email response rates to 13-15%
“So like the standard response rate to cold outreach is somewhere between seven and 8.5%. But because of the advanced personalization, we get a 13 to 15% response rate generally.”
Ogden: Clients with $3k+ deal values see the best outbound ROI
“Generally we see that our clients who are selling Product, you know, 3000 dollars per deal value or more get the best return investment.”
Ogden: Working for Big-Name Enterprises Teaches Less Sales Than Mid-Sized Firms
“Actually, I learned more about sales, for instance, working for a corporate level thousand employee company than I did working for enterprise level companies like Autodesk. So I think sometimes yeah, sometimes aiming for the top name just for the sake of worki…”
Discoveroo relies exclusively on personalized outreach for GDPR compliance
“We, I mean, we're exclusively focused on the personalized outreach way of doing things. And, you know, part of the reason that we do that in the UK and in the European market is to demonstrate that legitimate interest that's necessary to be compliant with GDPR…”
Ogden: Copy-Pasting Duplicate Information into CRMs Is Sales' Biggest Problem
“I'd say the biggest problem I faced in all sales roles has been the amount of duplicating of the same information, the copying and the pasting into CRMs, into OneNote, into emails. It just, it, you know, it gets to a point where you kind of just bogged down co…”
Discoveroo charges €1,400 monthly for a standard 200-prospect outreach package
“Our standard package is 1700 dollars. We actually would charge 1400 euros. So yeah, about 1700 dollars. That's for the standard package, which is 200 prospects per month.”
Ogden: Discoveroo has six active client campaigns
“We have six customers who have active campaigns now.”
Ogden: Discoveroo generates between $8,000 and $10,000 in MRR
“No, so MRR range is probably between eight and 10,000 dollars as it stands, but I mean, that's significantly more than it was kind of six months ago.”
Ogden: Discoveroo is growing revenue at 50% quarter-over-quarter
“So we're seeing quarter on quarter, sort of like a 50% growth rate in terms of revenue.”
Discoveroo operates with two internal staff plus US and UK freelancers
“We have two people internally. It's myself and my colleague who's responsible for sort of managing campaigns and building data, but we work with freelancers in the US and in the UK who kind of the researchers and writers.”
Ogden: Sales Prospecting Suffers When Reps Must Also Manage Closed Deals
“Where you're kind of responsible for managing deals right through to the end, of course, but finding new opportunities, managing customers. It's a, you know, it's a multifaceted role and something that suffers. And I saw it across you know, different teams in …”
Ogden: Discoveroo Relies Heavily on Apollo for Data and Sequencing
“Well, I'd say the tool that we rely on the most is Apollo, and that's for data building, that's for sequencing, and of course we are an outsourced sales agency, so that's something we rely on, but I think for anyone out there who does want to do it themselves,…”