The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Atlassian Refused to Manually Complete Enterprise RFPs, Building a Self-Serve Database
“RFPs is another one. You know, like, we've been selling it to the enterprise for a long time, and, you know, you often get a lot of requests for, hey, help me fill out this, you know, this RFP document or this questionnaire that I basically have to provide to …”
Trello Required In-Office Staff to Join Zoom Meetings From Separate Rooms
“They had pretty hard rules around when you joined a zoom or when you joined a meeting and there were maybe five people in a room, everybody went to five different places and joined a zoom from five different locations. And so the people that were outside of th…”
Atlassian Raised Zero Primary Capital Until Its 2015 IPO
“I mean, the first time that we raised primary capital was when we went public in 2015, 13 years after founding. We did two secondary rounds. We did a secondary round in 2010 with Excel, and then we did a secondary round with T. Rowe Price in 2013.”
Atlassian Achieves 98% Logo Retention on Customers Spending Over $50,000
“You know, one thing that we've shared publicly is, is retention at a logo level for companies that spend 50 grand or more with us is 98%.”
Trello Sits Between Structured Jira and Unstructured Confluence
“If you think about what Trello is, you know, sort of like a digital whiteboard where you can kind of rearrange cards on it. And at one end of the opposite spectrum is, is Jira, a product of ours that is very structured. To manage collaborative project tracking…”
Trello Acquisition Exceeded Revenue Guidance Provided to Wall Street
“In terms of performance, like, we've exceeded our expectations. You know, we signaled to the street what we thought our revenue expectations was, and we're in front of that.”
Atlassian's Average Selling Price Was Around $1,800 Annually in 2008
“ASP, ASP at the time was probably like 1800 bucks annually.”
Atlassian Consistently Grew 35% to 50% Annually Over a Decade
“We have pretty consistently as a company grown somewhere between 35 and 50% over the last decade.”
Atlassian Required Product Experiments to Show Positive Yield Twice Before Rollout
“We had an agreement. We had a pact with product where if we, every experiment we would run twice, if we produce the same Positive yield twice. We had basically blood pack that said, okay, that gets written that way for everybody.”