Jay Simons, President of Atlassian, discusses churn dynamics and enterprise customer retention with Nathan Latka.
Disclosure
Atlassian Refused to Manually Complete Enterprise RFPs, Building a Self-Serve Database
“RFPs is another one. You know, like, we've been selling it to the enterprise for a long time, and, you know, you often get a lot of requests for, hey, help me fill out this, you know, this RFP document or this questionnaire that I basically have to provide to …”
Assertion Supported
Trello Required In-Office Staff to Join Zoom Meetings From Separate Rooms
“They had pretty hard rules around when you joined a zoom or when you joined a meeting and there were maybe five people in a room, everybody went to five different places and joined a zoom from five different locations. And so the people that were outside of th…”
Assertion Partly supported
Atlassian Raised Zero Primary Capital Until Its 2015 IPO
“I mean, the first time that we raised primary capital was when we went public in 2015, 13 years after founding. We did two secondary rounds. We did a secondary round in 2010 with Excel, and then we did a secondary round with T. Rowe Price in 2013.”
Insight
Trello Sits Between Structured Jira and Unstructured Confluence
“If you think about what Trello is, you know, sort of like a digital whiteboard where you can kind of rearrange cards on it. And at one end of the opposite spectrum is, is Jira, a product of ours that is very structured. To manage collaborative project tracking…”
Assertion Supported
Trello Acquisition Exceeded Revenue Guidance Provided to Wall Street
“In terms of performance, like, we've exceeded our expectations. You know, we signaled to the street what we thought our revenue expectations was, and we're in front of that.”
Assertion Not checkable as stated
Atlassian's Average Selling Price Was Around $1,800 Annually in 2008
“ASP, ASP at the time was probably like 1800 bucks annually.”