Jay Simons, President of Atlassian, discusses the company's early unit economics and low-touch sales strategy.
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“ASP, ASP at the time was probably like 1800 bucks annually.”
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More from Jay Simons
Disclosure
Atlassian Refused to Manually Complete Enterprise RFPs, Building a Self-Serve Database
“RFPs is another one. You know, like, we've been selling it to the enterprise for a long time, and, you know, you often get a lot of requests for, hey, help me fill out this, you know, this RFP document or this questionnaire that I basically have to provide to …”
Jay SimonsMay 10, 2019▶ 9:341385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
AssertionSupported
Trello Required In-Office Staff to Join Zoom Meetings From Separate Rooms
“They had pretty hard rules around when you joined a zoom or when you joined a meeting and there were maybe five people in a room, everybody went to five different places and joined a zoom from five different locations. And so the people that were outside of th…”
Jay SimonsMay 10, 2019▶ 5:271385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
AssertionPartly supported
Atlassian Raised Zero Primary Capital Until Its 2015 IPO
“I mean, the first time that we raised primary capital was when we went public in 2015, 13 years after founding. We did two secondary rounds. We did a secondary round in 2010 with Excel, and then we did a secondary round with T. Rowe Price in 2013.”
Jay SimonsMay 10, 2019▶ 15:311385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
AssertionSupported
Atlassian Achieves 98% Logo Retention on Customers Spending Over $50,000
“You know, one thing that we've shared publicly is, is retention at a logo level for companies that spend 50 grand or more with us is 98%.”
Jay SimonsMay 10, 2019▶ 18:171385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
Insight
Trello Sits Between Structured Jira and Unstructured Confluence
“If you think about what Trello is, you know, sort of like a digital whiteboard where you can kind of rearrange cards on it. And at one end of the opposite spectrum is, is Jira, a product of ours that is very structured. To manage collaborative project tracking…”
Jay SimonsMay 10, 2019▶ 3:421385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
AssertionSupported
Trello Acquisition Exceeded Revenue Guidance Provided to Wall Street
“In terms of performance, like, we've exceeded our expectations. You know, we signaled to the street what we thought our revenue expectations was, and we're in front of that.”
Jay SimonsMay 10, 2019▶ 4:371385 Atlassian Passes $1B ARR Run Rate, Thinking About Acquisitions of "System of Record" companies
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