The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 23 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Siu: The same SEO playbook works across SaaS, affiliate, and any business model
“It's the same playbook, it doesn't matter if it's for affiliate, it doesn't matter if it's for SaaS, it doesn't matter what type of business you have”
Siu: Marketers still spend hundreds of thousands monthly on SEO backlinks
“When it comes to links, people are like, oh, SEO's dead, links don't work anymore. I'm telling you, I have a lot of friends, they, they're spending like a couple 100,000 dollars a month on links because it works.”
Siu: LinkedIn throttles frequent personal posts, but not company pages
“On LinkedIn they will throttle you if you're posting many times on your personal page, but they don't throttle you on your company page”
Siu: Content refreshes provide higher ROI than producing new content
“The more you actually refresh, the more bang for buck you're gonna get.”
Siu: Owned survival website generates $3M annually in affiliate revenue
“This site drives about three million a year just off of affiliate revenue, that's not including other revenue.”
Siu: SaaS comparison and alternative keywords are low-competition and high-converting
“If you start going for these alternative keywords, use case, pricing, you'll actually see G-two does a good example of this. If you look at G-two's rankings, they've occupied all this. There's G-two finances online, all these comparison websites, but you can d…”
Siu: SEO tools like Ahrefs and Ubersuggest report inaccurate keyword volumes
“And often times, when you look at the keyword volumes for these, on these SEO tools, whether it's Ubers.js or Ahrefs, they're often incorrect.”
Siu acquired the remaining ownership of Single Grain for two dollars
“We worked out a deal where at the end of the day, out of pocket, out of my own pocket, I paid two dollars for the company.”
Siu's survival website spends $40k monthly to drive 20M visits
“This, in terms of our monthly expenses on this site that drives the twenty million visits a month, we're spending about 40,000 dollars a month, and the team looks like it's basically a, I think it's gonna, there's gonna be a breakdown in a second, but it's bas…”
Siu: HubSpot hires dedicated staff specifically to refresh existing content
“HubSpot, because we just talked about them, they spend a lot of money hiring people that are just specifically refreshing their content.”
Siu: Marketing School podcast receives 2M monthly downloads, targeting 5M
“Just for some context, on the Marketing School pod, we're about two million downloads a month right now but we want to get that to five million views a month, and we think this is going to be a big piece of it”
Siu: Neil Patel's blog drives tens of thousands of monthly leads
“What Neil didn't mention, and I don't think he'll care if I talk about this, but he actually drives You know, tens of thousands of leads a month off of his blog, right, which drives a couple million visits a month.”
Siu: Associate's single SEO webpage generates $1M in annual pure profit
“Key thing is this page drives about a million dollars a year in profit, right? You can call it profit, you can call it a little different than EBITDA, it's pure profit though, ok? So I want to tell you a story around this, and I'll kind of dovetail it into a l…”
Siu: Only 2% of LinkedIn users actively post content
“Only two percent of people actually post to LinkedIn.”
Siu: Single Grain agency spends $60k to $70k monthly on internal content
“Our content process, we're spending like 60 to 70 grand a month on our stuff internally at Single Grain, I believe.”
Single Grain generates $30,000 monthly recurring revenue from agency referral fees
“We've kind of started going in a direction of becoming a referral agency where we're giving business to other agencies and we're collecting a recurring income. So that's been continuing to grow in the last eight months. And then the monthly recurring revenue o…”
Siu funded the $150K founder buyout using Single Grain's own revenue
“The buyout was actually about a 150 K, but that was paid out by the company's, you know, revenue. So it wasn't coming out of my pocket.”
Siu: Single Grain Did $140K MRR With -$27K Net Profit at Takeover
“The company at the time was doing, let's see, one, about 140 K in MRR, but here's the thing, right? We were actually, that year we were negative. So on the, you know, let's look at the negative cash plan on, on net income. Negative. Yeah. Negative net profit. …”
Siu: Single Grain generates $60K to $65K in monthly recurring revenue
“We are actually around 60, around 65 ish MRR, but the referral side is what's growing right now.”
Siu: Single Grain receives a 25% lifetime referral fee on clients
“Yeah, so we get, ah, we get 25% of, you know, the lifetime revenue of the client.”
Siu: Channels $20K monthly from Single Grain into Care Sprout
“So I mean, we're the money that's being siphoned into the new business right now is about 20 K a month.”