The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Boduch: Dollars per opportunity is a better metric than cost per lead
“When you look at dollars per opportunity, which is probably the better metric to look at anyways, you know, then it starts to normalize with everything else.”
Boduch: CEOs must hire sales leaders who model exact GTM math
“I think if you're a CEO right now hiring a head of sales, you want to find someone that is building out a process and a model and is building out the math and is getting buy-in from the other parts of the organization about what they need to do.”
Boduch: Companies undervalue product marketing in competitive sales deals
“People undervalue product marketing, like in product marketing, messaging, positioning, go to market enablement ends up being like in deals, right? There's a limited number of deals and you want to win all of them, right? And you're not going to win all of the…”
Boduch: In-app user guidance fails without integrated behavioral analytics
“Combining guidance and analytics is essential, because if you're going to show someone a guide in your product, right, you want to target it to people based upon their behavior. There's no point in showing the guide to everyone, because it, you know, if you do…”