The Ledger

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Insight
Pavlov: Brands fail by not surveying competitors' customers at scale
“Where the real pain point is across all of these brands is they're running surveys on all of their customers, but what they're not doing is they're not serving all of their competitors customers at that same scale. So when they make product changes or estimate…”
Dimitri Pavlov Oct 22, 2021 ▶ 3:22 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Disclosure
Pavlov: Stitched Insights has completely paused all new software development
“There's zero development happening basically at this point.”
Dimitri Pavlov Oct 22, 2021 ▶ 11:13 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Prediction Not checkable as stated
Pavlov: Stitched Insights targets $1.5M ARR by end of 2020
“So our goal is to reach about a million and a half ARR by end of this year with a mix of about two to three of the large logos and about five to 10 of the mid-market folks.”
Dimitri Pavlov Apr 16, 2020 ▶ 5:56 1727 He Spent $100k on MVP, Can He Scale During Virus?
Disclosure
Pavlov: Stitched Insights charges a base of $10,000 monthly per channel
“And so we're charging at a base, 10,000 dollars a month per channel.”
Dimitri Pavlov Oct 22, 2021 ▶ 1:16 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Prediction Not checkable as stated
Pavlov: Stitched Insights aims for 10 full ARR customers by 2022
“We'll have over 10 fully true AR customers by early this coming year.”
Dimitri Pavlov Oct 22, 2021 ▶ 4:07 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Assertion Not checkable as stated
Pavlov: Stitched Insights is currently under $700k in ARR
“Well, I could tell you that we're under we're under 700,000 ARR still.”
Dimitri Pavlov Oct 22, 2021 ▶ 5:53 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Disclosure
Pavlov: Stitched Insights is actively raising a $3M funding round
“About three million is, is what we're looking at. And we already have some really, really great investors that we're working with right now and in middle, middle of the conversation with or so.”
Dimitri Pavlov Oct 22, 2021 ▶ 6:53 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Disclosure
Pavlov: Stitched Insights' previous funding was at a sub-$4M valuation
“We raised under a four million dollar valuation previously.”
Dimitri Pavlov Oct 22, 2021 ▶ 8:55 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Assertion Partly supported
Pavlov: Stitched Insights' core technology was built on $3.5M in grants
“And they actually had like a three and a half million non dilutive government grant to help develop this technology.”
Dimitri Pavlov Oct 22, 2021 ▶ 13:10 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Disclosure
Pavlov: Wasted $50,000 of personal capital on an unnecessary website
“Yeah, actually a little under a hundred grand maybe. I mean, maybe like 50 grand of building a website we didn't really need that since then.”
Dimitri Pavlov Apr 16, 2020 ▶ 8:02 1727 He Spent $100k on MVP, Can He Scale During Virus?
Disclosure
Pavlov: Stitched Insights raised just over $100,000 in pre-seed funding
“We raised a small chunk the previous year, we raised a little over a 100,000 dollars basically just to help us commercialize some of this platform.”
Dimitri Pavlov Oct 22, 2021 ▶ 6:25 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Disclosure
Pavlov: Stitched Insights will grow its full-time staff to seven
“We have literally about three full time right now. And by the end of November, we'll likely have probably six or seven full time.”
Dimitri Pavlov Oct 22, 2021 ▶ 10:41 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Disclosure
Pavlov: Stitched Insights founders personally invested $250,000 into early development
“We put in about a quarter million from the founding team to develop these things.”
Dimitri Pavlov Oct 22, 2021 ▶ 12:54 Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool
Assertion Not checkable as stated
Pavlov: Stitched Insights collected around $100K in cash in 2019
“So I'll give you a range. Maybe it's in the realm of a hundred K or so.”
Dimitri Pavlov Apr 16, 2020 ▶ 6:38 1727 He Spent $100k on MVP, Can He Scale During Virus?
Disclosure
Pavlov: Stitched Insights raised just over $100,000 in 2019
“We raised a little over a 100,000 last year, which let us essentially get into our strategic accounts right now.”
Dimitri Pavlov Apr 16, 2020 ▶ 7:18 1727 He Spent $100k on MVP, Can He Scale During Virus?
Disclosure
Pavlov: Stitched Insights has 13 people, under half full-time
“So the team right now has grown to 13 folks. We have about half, a little less than half of the team is full-time at this point. And the rest is part-time.”
Dimitri Pavlov Apr 16, 2020 ▶ 8:46 1727 He Spent $100k on MVP, Can He Scale During Virus?
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