Pavlov: Brands fail by not surveying competitors' customers at scale
Dimitri Pavlov · Stitched Insights Raising $3m with $700k in ARR for Customer Intelligence Tool · Oct 22, 2021 · at 3:22
Dimitri Pavlov, founder and CEO of Stitched Insights, breaks down the blind spots in traditional enterprise market research and customer surveys.
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“Where the real pain point is across all of these brands is they're running surveys on all of their customers, but what they're not doing is they're not serving all of their competitors customers at that same scale. So when they make product changes or estimate market opportunity, They're really only estimating in a bubble, in a vacuum.”
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“There's zero development happening basically at this point.”
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“So our goal is to reach about a million and a half ARR by end of this year with a mix of about two to three of the large logos and about five to 10 of the mid-market folks.”
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“And so we're charging at a base, 10,000 dollars a month per channel.”
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“We'll have over 10 fully true AR customers by early this coming year.”