The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
15Five charges $7 to $14 per seat monthly on average
“Anywhere between seven and 14 bucks a month.”
David Hassel May 31, 2019 ▶ 5:11 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Not checkable as stated
15Five has over 1,500 active customers
“We've got a little over 1500 customers.”
David Hassel May 31, 2019 ▶ 6:16 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Not checkable as stated
15Five funds its ongoing hiring spree entirely from revenue
“Currently it's all funded by revenue.”
David Hassel May 31, 2019 ▶ 6:36 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Contradicted
15Five has raised only $3.7 million in total capital to date
“Relative to our competition, we've raised a very small amount of capital, raised about 3.7 million to date.”
David Hassel May 31, 2019 ▶ 6:44 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Supported
15Five's direct competitors have raised between $40 million and $100 million
“We have, you know, some of our, you know, kind of head tech competitors have raised between 40 and a hundred million dollars.”
David Hassel May 31, 2019 ▶ 6:51 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Not checkable as stated
15Five is currently nearing $10 million in annual recurring revenue
“W I would say near eight figures at the moment.”
David Hassel May 31, 2019 ▶ 7:31 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Not checkable as stated
15Five operates at a highly efficient 5:1 to 6:1 LTV:CAC ratio
“I think right now our CAC to LTV anyway, which would, you know, would be a good measure of that is probably a five or six to one.”
David Hassel May 31, 2019 ▶ 8:47 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Not checkable as stated
15Five maintains a customer acquisition payback period under 12 months
“I would say today we're below 12 months.”
David Hassel May 31, 2019 ▶ 9:16 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Disclosure
Hassel: 15Five likely needs to raise additional capital in near term
“What I think it probably makes sense to raise additional capital in the near term.”
David Hassel May 31, 2019 ▶ 9:43 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Not checkable as stated
15Five maintains a 120% to 130% annual net revenue retention rate
“Yeah. A hundred and like, you know, a 120%, a 130%.”
David Hassel May 31, 2019 ▶ 10:57 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Disclosure
15Five drives growth through content and word-of-mouth rather than paid ads
“Our most effective distribution channels have been content marketing and word of mouth. And that's why we've been able to build a very capital efficient business. We actually haven't spent a lot on paid acquisition.”
David Hassel May 31, 2019 ▶ 11:47 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Not checkable as stated
15Five's mid-market sales segment is growing over 100% year-over-year
“We've grown we've grown the business probably about 75, 80% across the board. The, what we call our mid-market business, the sales business has grown north of a hundred percent year over year.”
David Hassel May 31, 2019 ▶ 14:08 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Not checkable as stated
Hassel: 15Five sales-driven accounts pay 10x self-service accounts
“So, so our sales driven accounts roughly pay 10 X what the self-service accounts pay.”
David Hassel May 31, 2019 ▶ 17:14 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Contradicted
15Five reached near $10 million ARR without raising a formal Series A
“We've never done a formal series A.”
David Hassel May 31, 2019 ▶ 18:12 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Disclosure
15Five expects to grow headcount to 120 within a year
“We were 50 people last month will be 65 next month and, you know, a 120 by this time next year.”
David Hassel May 31, 2019 ▶ 6:25 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
Assertion Not checkable as stated
15Five's main competitors are Reflektive, Lattice, and Betterworks
“I'd say the three most, the three companies we bump into most often are a company called Reflective, another company called Lattice, and a third called Betterworks.”
David Hassel May 31, 2019 ▶ 7:00 1406 How Continuous Improvement Platform 15Five Hit $10m ARR using Land and Expand
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