The Ledger
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Evergreen paid traffic is replacing volatile affiliate launches in info-product businesses
“So there you get new customers without having to go to affiliates and do launches. So it really comes down to Driving your own traffic to your site on a regular basis, having something going perpetually.”
Craig Ballantyne's businesses generated $6M total revenue in 2015
“Well, we have the fitness business is owned by early to rise. Yeah. So 3,000,003 million, well, probably four million fitness and then two million early to rise last year.”
The Perfect Day Formula physical kit costs $21 to produce and ship
“It costs and produce to ship in the United States, 21 dollars.”
Craig Ballantyne directs most paid traffic to a free-plus-shipping book offer
“And so we do have the free plus shipping offer that we send more of our traffic to for just the book that belongs in the kit.”
Craig Ballantyne's fitness membership business generates approximately $100,000 in MRR
“It is about a 100,000 dollars and it's mostly from the fitness stuff.”
Craig Ballantyne's fitness membership subscribers retain for an average of three months
“They stick with us about three months and there just isn't a very good stick rate with what we have.”
Craig Ballantyne's fitness list has 120K subscribers; Early to Rise has 100K
“About a 100,000. For early to rise and a 120,000 for the fitness.”