The Ledger
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Survival Frog generated $4.7M in revenue in 2015
“So we sell physical products in the survival and preparedness market like an e-commerce site. And we did 4.7 million last year.”
Info product 'Sold Out After Crisis' did $20M in three years
“And we sold, I would say probably twenty million dollars worth over three years.”
Pricing info products at $27 doubled conversions for Survival Frog
“We split test the price and 27 dollars doubled our conversions.”
Survival Frog expanded its gross margin from 25% to 35%
“2015, our gross margin was 25%. Since we brought everything else in house and did a lot of other negotiating and a lot of different things, but we've been able to get it up to 35% so far this year, and I think we can jack it up another five percent once we mov…”
Survival Frog flows 5% to 10% net margin to the bottom line
“We usually see about five to 10%, and I, it would be higher if we weren't growing.”
Survival Frog pays $15 to $16 for $29.97 LifeStraw Go bottles
“Probably 15 to 16 dollars goes to the manufacturer. Then three dollars goes to shipping, because we typically factor in free shipping. And then we'll keep 10.”