The Ledger
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Paid email sponsorships typically convert at 3% to 5%
“Conversions obviously depends on the offer, but conversions typically around three to five percent.”
Email list brokers secure better ad pricing than going direct
“It's better and far better to go to a broker. I'm a list broker and the list broker is going to get you better pricing. You would think the middleman would, Somehow increase prices. No, they're, they get you a much better price.”
Drop shipping is great in concept but tough on profit
“Drop shipping great as a business model on concept, tough on profit.”
Survival Frog generated $4.7M in revenue in 2015
“So we sell physical products in the survival and preparedness market like an e-commerce site. And we did 4.7 million last year.”
Info product 'Sold Out After Crisis' did $20M in three years
“And we sold, I would say probably twenty million dollars worth over three years.”
Pricing info products at $27 doubled conversions for Survival Frog
“We split test the price and 27 dollars doubled our conversions.”
Survival Frog achieved net profit margins around 30%
“Our profit margin net after everything was in the 30% range, so it was very healthy.”
Survival Frog expanded its gross margin from 25% to 35%
“2015, our gross margin was 25%. Since we brought everything else in house and did a lot of other negotiating and a lot of different things, but we've been able to get it up to 35% so far this year, and I think we can jack it up another five percent once we mov…”
Survival Frog flows 5% to 10% net margin to the bottom line
“We usually see about five to 10%, and I, it would be higher if we weren't growing.”
Survival Frog pays $15 to $16 for $29.97 LifeStraw Go bottles
“Probably 15 to 16 dollars goes to the manufacturer. Then three dollars goes to shipping, because we typically factor in free shipping. And then we'll keep 10.”
A valuation priced Survival Frog at a 4.8x net profit multiple
“Well, we got a valuation done on the business and they did 4.8 4.8 multiplier of net.”
Survival Frog flags unsold inventory at four months for marketing pushes or discounts
“And if we do get stuck with something that stays over four months, it's kind of our red flag. Then we'll look at doing a real concentrated marketing push on it. And then if that's just not gaining traction, we'll discount it.”